About Vince DePinto | DePinto Studio

DePinto Studio · Chicago since 1982

Design experience built the old-school way.Powered by today’s technology.

Vince DePinto
Vince DePinto

I’m Vince DePinto, owner of DePinto Studio.

My story in design began in 1982, when I went to work for my father, Vito DePinto, at DePinto Studio. By then, the studio had already built relationships with respected companies such as Rand McNally, Scott Foresman, and Caremark. It was a true working studio, where design was not just about making something look good. It had to communicate clearly, reproduce properly, serve the client, and hold up in the real world.

That early training shaped everything I still believe about design today.

I learned the value of strong typography, careful spacing, clean layouts, and logos that can stand the test of time. I learned how to build a page that reads, how to create marketing pieces that people can actually use, and how to listen closely enough to understand what a client really needs.

Just as important, I learned how to work with people. Sitting in client meetings, presenting ideas, hearing feedback, solving problems, and earning trust became as much a part of my education as the design work itself.

Over the years, the tools have changed dramatically. I started in the traditional world of boards, type, print production, and hands-on commercial art. Then came the early days of the computer, desktop publishing, digital photography, websites, email marketing, WordPress, social media, SEO, and now artificial intelligence.

Marilyn, a painting by Vince DePinto
Marilyn. Painted by Vince DePinto.
A painting made on the street in Florence in 1986
Florence, 1986.

Through all of those changes, my passion has stayed the same: helping businesses look better, communicate better, and grow.

Today, DePinto Studio blends decades of professional design experience with modern digital tools, marketing strategy, and AI-assisted creativity. That combination allows me to help companies move faster, think bigger, and create stronger brands without losing the human judgment, taste, and craftsmanship that good design still requires.

Whether it is a logo, a website, a menu, packaging, signage, photography, print materials, email marketing, or a full brand refresh, my goal is always the same: create work that is clear, useful, professional, and built around the needs of the client.

Design has changed a lot since 1982. But the foundation I learned from my father still guides me every day: make it readable, make it memorable, make it usable, and make it work.

Have a project in mind?

Call and tell me what you need.

Call 773-520-0088